To all my friends and family who have asked why I created this watch company . . .

First and most importantly I wanted to create timepieces for believers.

Several years ago I began to fall in love with timepieces. Quality watches seemed, at least to me, a symbol of prosperity and a job well done. As a memento, it somehow distinguished or elevated a man who wore a quality timepiece on his wrist. The alpha and the omega of time somehow wove it's way into to our daily lives in the timepieces we create and wear. The art of time so to speak.

I also know from experience that as a professional in a secular business world it has never been politically correct to reference religious beliefs in business environments. So the original idea was when I literally said to myself, " Isn't it about time?" (which later became the company's marketing tagline). It was at that moment the concept was born. What a powerful statement, isn't it about time. The symbolism between it being time to look and think about my what my beliefs really were and knowing what the time was on my wrist was unmistakable.

What about a really nice quality timepiece that displayed who you really were in a such a subtle fashion with a powerful message that also didn't rock the boat in business circles? What would a watch look like that was able to accomplish all these challenges?

So I began to learn and attend trade shows about the industry, and the end result of that research was the INAGURAL 777 Series 1-500. It represents the beginning of a brand dedicated to providing original design in affordable, quality timepiece with a powerful message. It's our version of time, as it were.

I hope my customers will have as much pride in wearing it as I have had in nurturing this company into existence. It's truly been a labor of love.